Marketing Intern Gets Creative, Pairs CD With Wine

This just showed up on my desk. It’s a box of Dreaming Tree wine and a Dave Matthew Band CD. More specifically, it’s the debut vino effort from Dave Matthews and winemaker Steve Reeder. You see, “The Dreaming Tree” is a song (the press materials describe it as a hit) off the band’s 1998 album “Before These Crowded Streets.” Strangely, this “hit” song wasn’t even released as a single.

So what happened here? I imagine the whole thing went down like this.

INT. MARKETING FIRM CONFRENCE ROOM

MARKETING GUY 1: Our new wine is going out to the press next week. We need…something! A hook! You! Intern! What ideas do you have?

INTERN: Gee, I’m just—

MARKETING GUY: I know you’re an intern! JUST JUST GIVE ME SOMETHING.

INTERN: Alright. I mean, the wine is named after an obscure song off a decade old jam band album, right?

Everyone in the room grumbles in agreement.

INTERN: And it’s not very good, right? I mean, it’s yet another vanity wine label!

MARKETING GUY 2: But Dave went and did barrel tastings himself! He was really involved!

More grumbles.

INTERN: Okay, so. Why don’t we include the album in the box and call the song that no one remembers a “hit?”

MARKETING GUY: GENIUS, KID.

Genius.